Join a focused morning session with concrete cases from organisations – and see how the Communication Operating Model can elevate your corporate communications.


Corporate communications is under extreme pressure: from top management to deliver faster and more business-critical advice to leaders, and from the different business functions in the organisation to deliver on almost all external and internal communication needs. The situation is at best complex, at worst impossible to solve.


The challenge


Even high-performing teams struggle to connect efforts across strategy, content, channels, and leadership. Three typical barriers:

  • Complexity constrained – Rapid strategic shifts, an evolving stakeholder landscape, and endless new channels create inertia and make it hard to align communication.
  • Narrative noise – Too many messages spread across too many channels dilute communication impact, leaving internal and external stakeholders confused.
  • Leadership lapse – Leaders too often outsource strategic communication, underutilising their impact as the most influential internal and external channel.

In fact, research indicates that 86% of employees and executives cite ineffective communication processes and poor internal communication skills as the main causes of workplace failures.1


Solution: Introducing COM


What if corporate communications could deliver on the above and still be truly strategic, coherent, and scalable?


It can. Based on the insights and experience of more than 900 communication projects in large and medium-sized organisations, we have developed a new approach to unlocking the future of corporate communication. Introducing the Communication Operating Model (COM).


The model unifies scattered initiatives into one framework that:

  • Turns communication into a true value driver – not just a support function.
  • Creates strategic coherence and efficiency across the organisation.
  • Provides practical tools to solve structural and recurring challenges.

Ready to unlock the true potential? Reserve your spot today.


1. Source: Pumble (2025). Workplace communication statistics. Retrieved Sept 29, 2025

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