Corporate Communication is under pressure – from top management to deliver faster and more business-critical advice to leaders, and from the wider organisation to meet an increasing range of external and internal communication needs.
The challenge
We have seen Corporate Communication teams struggle to connect efforts across strategy, content, channels, and leadership.
Three typical barriers we have identified:
- Complexity constrained – Rapid strategic shifts, an evolving stakeholder landscape, and a growing number of channels create inertia and make alignment difficult.
- Narrative noise – Too many messages spread across too many channels diluting communication impact and leaving internal and external stakeholders confused.
- Leadership lapse – Too often, strategic communication is outsourced, underusing leaders’ influence as a driving force.
In fact, research indicates that 86% of employees and executives cite ineffective communication processes and poor internal communication skills as key causes of workplace failure1.
Solution: Introducing COM
What if Corporate Communication could deliver on all this – while remaining strategic, coherent, and scalable?
It can. Based on insights and experience from more than 900 communication projects in large and mid-sized organisations, we’ve developed a new approach to unlock the true potential of Corporate Communication: the Communication Operating Model (COM).
The model unifies scattered initiatives into one framework that:
- Turns communication into a true value driver – not just a support function.
- Creates strategic coherence and efficiency across the organisation.
- Provides practical tools to address structural and recurring challenges.
Join a focused morning session featuring concrete cases from leading organisations – and see how the Communication Operating Model can elevate your Corporate Communication.
Source
Pumble (2025). Workplace communication statistics. Retrieved Sept 29, 2025: https://pumble.com/learn/communication/communication-statistics/