This event is part of the Commercial Excellence Forum – a network for commercial leaders in ambitious companies who are passionate about accelerating their growth journey.
When markets get volatile, budgets tighten, and demand shifts, most leaders react with cost-cutting or sales pushes. But the smartest commercial leaders know that pricing is your most powerful – and underused – profit lever.
In times of inflation, stagnating growth, trade wars, ambiguous and volatile conditions, building systematic pricing excellence is a necessity. Pricing protects margins when volumes drop. Pricing creates headroom when costs rise. Pricing signals confidence when uncertainty reigns.
In this session, we’ll dive into:Â
One of the leading natural food colouring companies – will share how they have used pricing to drive their growth, and the valuable learnings gained along the way. They have substantially improved their pricing maturity by integrating clear price guidance into their existing systems, making price quality a key measure for sales reps, and ensuring user adoption and smooth change management.
A leading manufacturer of pump and water technology – will share how they made a step change in their pricing capability with a massive investment in a cross-divisional pricing transformation programme to build a solid foundation for price optimisation and automation across more than 60 countries.
