Accelerating digital sales transformation with Half Double methodology

Overcoming launch stagnation

GN Audio was facing significant hurdles with its online sales launch processes. Post-launch error corrections were consuming valuable resources and causing delays in the development of new initiatives, leading to stagnation in their digital sales growth. The existing project lead time of nine months was deemed too lengthy, hindering the company’s ability to swiftly introduce new products to the market.

GN Audio's primary objective was to drastically shorten this lead time to three months, thereby enhancing its competitive edge and operational efficiency. This ambitious goal required a transformative approach to project management and cross-functional collaboration. The need for a more agile and effective project execution became apparent, prompting GN Audio to seek innovative methodologies that could streamline their processes, reduce time-to-market, and ultimately set a new standard for their future projects.

The impact: Accelerated sales

By applying the Half Double Methodology, GN Audio achieved a significant reduction in project lead time and improved time-to-market. The pilot project established a new working method, successfully launching a critical market in just three months – a process that typically took nine months. Enhanced cross-department collaboration, increased transparency, and a people-centred approach were key outcomes.

The Half Double methodology's success led to a high degree of alignment and satisfaction among project members, setting a benchmark for future projects.

This case demonstrates how GN Audio leveraged the Half Double Methodology to innovate its digital sales processes, achieving remarkable efficiency and setting a new standard for future initiatives.